Alchemical verwendet Cookies, um die Nutzung der Websites zu ermöglichen und zu verbessern.
This data protection declaration informs you about the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the associated websites, functions and content as well as external online presences (hereinafter referred to as "online offer"). With regard to the terminology used (e.g. "processing" or "controller"), we refer to the definition in Art. 4 of the General Data Protection Regulation (DSGVO).
• Inventory data (e.g. names, addresses)
• Contact data (e.g. email, telephone numbers)
• Content data (e.g. text entries, photographs, videos)
• Usage data (e.g. websites visited, interest in content, access times)
• Meta / communication data (e.g., device information, IP addresses)
Visitors and users of the online offer (hereinafter we also refer to the data subjects collectively as "users").
• The provision of the online offer, its functions and content
• Responding to contact requests and communicating with users
• Security measures
• Reach measurement / marketing
In addition we process
• Contract data (e.g. subject matter of the contract, term, customer category)
• Payment data (e.g. bank details, payment history)
From our customers, prospective customers and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.
"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookies) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
"Processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and encompasses virtually any handling of data.
"Controller" means the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.
In the event that vital interests of the data subject or another natural person make processing of personal data necessary, Art. 6 (1) lit. d. DSGVO serves as the legal basis.
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of using third-party services or disclosures, or transfers of data to third parties, this will only occur if it is done to fulfill our (pre-)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or allow the processing of data in a third party only if the special requirements of Art. 44 et seq. DSGVO are met. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").
You have the right to request confirmation as to whether data concerning you is being processed and to obtain information about this data, as well as further information and a copy of the data in accordance with Article 15 of the GDPR.
You have the right, in accordance with Art. 16 DSGVO, to request the completeness of the data concerning you or the correction of incorrect data concerning you.
In accordance with Art. 17 of the GDPR, you have the right to demand that the data in question be deleted without delay or, alternatively, in accordance with Art. 18 of the GDPR, to demand restriction of the processing of the data.
You have the right to request that the data concerning you that you have provided to us be received in accordance with Art. 20 of the GDPR and to request that it be transferred to other data controllers.
You also have the right to lodge a complaint with the competent supervisory authority in accordance with Art. 77 DSGVO.
You have the right to revoke given consents according to Art. 7 para. 3 DSGVO with effect for the future.
You may object to the future processing of data relating to you in accordance with Art. 21 DSGVO at any time. The objection can be made in particular against processing for direct marketing purposes.
Cookies" are small files that are stored on the user's terminal equipment. Within the cookies, different information can be stored. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his visit within the online offer.
Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the contents of a shopping cart in an online store or the login status can be stored.
Permanent" or "persistent" cookies are those that remain stored even after the browser is closed. For example, the login status can be saved if the user visits the website
If you as a user do not want cookies to be stored on your terminal device, you will be asked to deactivate the corresponding options in the system settings of your browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
Furthermore, the storage of cookies can be achieved by means of their deactivation, in the settings of the browser. Please note that then not all functions of this online offer can be used.
The data processed by us will be deleted or restricted in its processing in accordance with Articles 17 and 18 DSGVO. Unless expressly stated within the scope of this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention obligations. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.
According to legal requirements in Germany, data is stored in particular for 10 years in accordance with §§ 147 para. 1 AO, 257 para. 1 nos. 1 and 4, para. 4 HGB (books, records, management reports, accounting vouchers, commercial books, documents relevant for taxation, etc.) and 6 years in accordance with § 257 para. 1 nos. 2 and 3, para. 4 HGB (commercial letters).
The hosting services used by us serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services, which we use for the purpose of operating this online offer.
In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta data and communication data of customers, interested parties and visitors of this online offer pursuant to Art. 6 para. 1 lit. f. DSGVO in conjunction with. Art. 28. DSGVO (conclusion of order processing contract).
We, or our hosting provider, collects on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO, we collect data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider. Log file information is stored for security reasons (e.g. for the clarification of abuse or fraud) for a maximum of 7 days and then deleted. Data that must be retained for evidence purposes is excluded from deletion until final clarification of the respective incident.
This online offer uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content (e.g. requests that you send to us as the site operator).
You can recognize an encrypted connection by the fact that the address line of your browser changes from "http://" to "https://", as well as by the lock symbol in your browser line.
If SSL / TLS encryption is activated, data transmitted to us cannot be read by third parties.
We process data in the context of administrative tasks as well as organizations of our business, financial accounting and compliance with legal obligations ( such as archiving). In this regard, we process the same data that we process in the context of providing our contractual services. The processing bases are Art. 6 para. 1 lit. c. DSGVO, Art. 6 para. 1 lit. f. DSGVO. Customers, interested parties, business partners and website visitors are affected by the processing.
The purpose and our interest in the processing lies in the administration, financial accounting, office organization, archiving of data, i.e. tasks that serve the maintenance of our business activities, performance of our tasks and provision of our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information mentioned in these processing activities.
In this context, we disclose or transfer data to the tax authorities, consultants (e.g. tax advisors or auditors) as well as other fee offices and payment service providers.
Furthermore, based on our business interests, we store information on suppliers, event organizers and other business partners (e.g. for the purpose of contacting them at a later date). We generally store the majority of company-related data permanently.
When contacting us (e.g. via contact form, email, telephone), the user's details are processed for the purpose of handling the contact request and its processing pursuant to Art. 6 para. 1 lit. b. DSGVO processed. The user's details may be stored in a customer relationship management system ("CRM system") or comparable request organization.
We delete requests if they are no longer necessary. We review the necessity every two years, and the statutory archiving obligations also apply.
Integration of third-party services and content
We use within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) to integrate content and services offered by third-party providers, such as videos or fonts (hereinafter uniformly referred to as "content").
This always requires that the third-party providers of this content, perceive the IP address of the user, because without the IP address they can not send the content to the browser. The IP address is thus required for the display of this content. We strive to use only such content whose provider uses the IP address only for the delivery of the content. Third-party providers may further use so-called pixel tags (invisible graphics, from referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, as well as being linked to such information from other sources.